Marketing is a crucial aspect of any business, whether it is a small family-run enterprise or a multibillion-dollar company. A marketing strategy and team are essential for any business to thrive in today's competitive industry. Over the years, marketing has taken various forms, and video marketing has emerged as a powerful tool.
Video marketing refers to the use of videos to reach out to the target audience for your business or brand. In today's world of social media, it’s critical. Did you know that people spend, on average, 2.6x more time on pages with videos than without? Consumers of all kinds use videos to research products they are interested in.
According to a recent study, video content represents over 86% of all internet traffic. If you own a business or want to start one, you must be quick to adapt to the changing marketing trends to stay ahead of the competition.
The length of the video can make a big difference in its impact on the viewer. Other studies have shown that two-thirds of people prefer to watch a short video to learn about a brand or service rather than read a text-based article or post. Short, high-quality videos are the key to capturing the attention of your customers and conveying your message.
Here are some reasons why video marketing is important for businesses and non-profit organizations:
Videos Boost Conversions and Sales
A well-crafted video can be a game-changer for your business. It has been found that 74% of viewers end up buying a product after watching an interesting product video. Videos can engage and connect with viewers, leading to higher conversions and sales.
Great Return on Investment (ROI)
Video production may not be the easiest or cheapest marketing strategy, but it certainly pays off. The return on investment is so significant that it not only covers the cost but also generates profits. With advanced technology and smartphones, businesses can create high-quality videos that resonate with their target audience.
Video Builds Trust
Videos have the power to connect with viewers on an emotional level, leading to the creation of trust and the spread of influence for your brand and product/service. Effective marketing videos portray your products in a conversational way, creating a personal approach. As a result, 57% of consumers say that videos gave them more confidence to purchase online.
Videos Simplify Explanation of Products and Services
Video content can simplify the message of a brand or product/service, making it easier for the viewer to understand. Videos not only educate but also entertain, which boosts social sharing and brings traffic to your social platforms. A compelling video can help to simplify the message and increase engagement with your target audience.
In conclusion, video marketing is a powerful tool for businesses and non-profit organizations. It is essential to keep the video marketing strategy integrated with your business to stay ahead of the competition. The use of high-quality videos can boost conversions and sales, provide a great return on investment, build trust with viewers, and simplify the explanation of your products and services. If you haven't yet incorporated video marketing into your business strategy, it's time to start!