Professional Spokesperson Studying Lines
Promotional, corporate, and fundraising videos are powerful tools to communicate your message, engage your audience, and achieve your goals. However, one common mistake that clients make is trying to use non-professional actors to act in their videos, which often leads to awkward and unconvincing performances that undermine the impact of the video. In this article, we'll discuss what non-professionals can and should-not-do, and provide tips on how to make the most out of their contributions.
Testimonials are great
Testimonials are a powerful tool to showcase your company's success stories and inspire your audience to take action. They are also a great way to involve non-professionals in your video without requiring them to act. All you need to do is ask them to share their experiences and thoughts on camera, and let them speak from the heart. Authenticity is key here, so don't script their responses or ask them to read from a teleprompter.
Real speaking roles are effective
If you really need someone in a speaking role in your video, make sure that it is a real speaking role, doing what they really do anyway. For example, a salesperson talking to a customer about your product or service may work because that is what they do professionally. However, asking the same salesperson to pretend to be a customer and read lines may come across as inauthentic and cheesy. Keep in mind that your audience can tell the difference between a genuine conversation and a forced performance.
Use non-speaking roles effectively
Non-speaking roles can be just as important as speaking roles in your video, especially if you need to showcase a product, process, or environment. In these cases, you can ask non-professionals to perform actions or interact with the environment in a natural and authentic way. For example, asking an employee to demonstrate a product or use a tool may be more effective than asking them to recite lines.
Provide guidance and coaching
If you decide to involve non-professionals in your video, make sure to provide them with guidance and coaching on how to perform in front of the camera. This includes tips on posture, tone of voice, facial expressions, and body language. Consider conducting a rehearsal or practice session before the actual filming to help them feel more comfortable and confident.
In conclusion, non-professionals can be valuable contributors if used effectively. However, avoid asking them to pretend to be someone else or perform lines that require acting skills they may not possess. By following these tips, Creative Images can help you create a compelling and authentic video that engages your audience and achieves your goals.